Wednesday, April 12, 2017
Tuesday, April 11, 2017
Friday, March 31, 2017
2 Page Article Revision
Table of Contents Revision
Cover Page Revison
Thursday, March 30, 2017
Quarter 3 Revisions
After I presented my project to the class they gave me a few idea on how to better revise my magazine.
On the cover page they told me I should adjust one of my article titles so it is the same size as the rest of them as well as moving it away from the edge of the border so it adds more contrast against the border. They also told me to remove the clip-art bar code that I had on the cover because they did not know if it would be acceptable.
On the table of contents they told me to add an article that I had on the cover of the magazine in the table of contents.
In my article they told me to adjust the font of my title so they could better see it as well as filling in some of the empty space at the top of the page.
On the cover page they told me I should adjust one of my article titles so it is the same size as the rest of them as well as moving it away from the edge of the border so it adds more contrast against the border. They also told me to remove the clip-art bar code that I had on the cover because they did not know if it would be acceptable.
On the table of contents they told me to add an article that I had on the cover of the magazine in the table of contents.
In my article they told me to adjust the font of my title so they could better see it as well as filling in some of the empty space at the top of the page.
Friday, March 24, 2017
Thursday, March 23, 2017
Creative Critical Reflection: Question 4 - Draft
How did you integrate technologies – software, hardware and online – in this project?
In this project I have used multiple different types of technology. Began using an LG G Stylo but i quickly realized that the camera quality on the phone was awful and needed to find a new way to take pictures. I then asked my friend to borrow her professional camera (name unknown) and I began to take pictures with that. But as we were going to take pictures on the water I didnt trust myself enough to take that near the water, so i used my GoPro Hero 3 to take pcitures on the water. I also used my iPhone 7 to take a few more pictures because my friend needed her camera back.
Aside from the hardware that I used in this project i also used an HP Elitebook with Adobe InDesign as well as Windows Media Player, Powerpoint and a microphone in order to edit, view and create my creative critical reflection.
In this project I have used multiple different types of technology. Began using an LG G Stylo but i quickly realized that the camera quality on the phone was awful and needed to find a new way to take pictures. I then asked my friend to borrow her professional camera (name unknown) and I began to take pictures with that. But as we were going to take pictures on the water I didnt trust myself enough to take that near the water, so i used my GoPro Hero 3 to take pcitures on the water. I also used my iPhone 7 to take a few more pictures because my friend needed her camera back.
Aside from the hardware that I used in this project i also used an HP Elitebook with Adobe InDesign as well as Windows Media Player, Powerpoint and a microphone in order to edit, view and create my creative critical reflection.
Tuesday, March 21, 2017
Creative Critical Reflection: Question 3 - Draft
How did your production skills develop throughout this project?
At the beginning of this project I had an idea of what I would like my magazine to look like, but i had no idea how to make it reach that final goal. I neither had the experience with the Adobe InDesign or with taking pictures but I also didn't have a camera that took high quality pictures.
So in order to fix these problems I watched the Adobe InDesign tutorial 5 times and made sure that I new how to use the program like the back of my hand. Before I even began work on my magazine I made a dummy magazine to make sure I knew how to do the things I wanted. As well as making sure I was good with the computer aspect of this project I had to make sure that I would be able to take pictures. In order to do that I had to borrow my friends camera as my phone did not take good enough pictures in my opinion. I would also use my GoPro Hero 3 when I had to take pictures of the boat in the water and all things to where i could potentially drop the camera in the water and damage it. I only had to do that for a little while because i eventually acquired and iPhone 7 which allowed me to take really good pictures.
I learned how to take pictures and the rule of thirds from my teacher and from my friend. Mr. Elsbree showed me the rule of thirds and camera composition but Madison taught me how to adjust the lighting and contrast of the picture as well as camera position to get the best looking picture possible.
At the beginning of this project I had an idea of what I would like my magazine to look like, but i had no idea how to make it reach that final goal. I neither had the experience with the Adobe InDesign or with taking pictures but I also didn't have a camera that took high quality pictures.
So in order to fix these problems I watched the Adobe InDesign tutorial 5 times and made sure that I new how to use the program like the back of my hand. Before I even began work on my magazine I made a dummy magazine to make sure I knew how to do the things I wanted. As well as making sure I was good with the computer aspect of this project I had to make sure that I would be able to take pictures. In order to do that I had to borrow my friends camera as my phone did not take good enough pictures in my opinion. I would also use my GoPro Hero 3 when I had to take pictures of the boat in the water and all things to where i could potentially drop the camera in the water and damage it. I only had to do that for a little while because i eventually acquired and iPhone 7 which allowed me to take really good pictures.
I learned how to take pictures and the rule of thirds from my teacher and from my friend. Mr. Elsbree showed me the rule of thirds and camera composition but Madison taught me how to adjust the lighting and contrast of the picture as well as camera position to get the best looking picture possible.
Monday, March 20, 2017
Creative Critical Reflection: Question 2 - Draft
How does your product engage with audiences and how would it be distributed as a real media text?
My product engages with audiences because it gives direct tips to the reader on how to better achieve your goal as well as give you new takes on different outdoor activities. Also, because the product will be a "bookazine" we will be able to give the most detail possible without leaving out too many important details. That is good in this case because you could potentially put someone in danger if you give them the improper instructions. Like i said before, it will be a bookazine with more than 80 pages in total. There will be several 5-6 pages articles as well ones that are sort paragraph and one page. They will be sold at convenience stores as well as well known outdoor enthusiast attractions and places they may stay.
My product engages with audiences because it gives direct tips to the reader on how to better achieve your goal as well as give you new takes on different outdoor activities. Also, because the product will be a "bookazine" we will be able to give the most detail possible without leaving out too many important details. That is good in this case because you could potentially put someone in danger if you give them the improper instructions. Like i said before, it will be a bookazine with more than 80 pages in total. There will be several 5-6 pages articles as well ones that are sort paragraph and one page. They will be sold at convenience stores as well as well known outdoor enthusiast attractions and places they may stay.
Thursday, March 9, 2017
Creative Critical Reflection: Question 1 - Draft
How does your product use or challenge conventions and how does it represent social groups or issues?
My project uses and challenges conventions in a variety of ways. To start with the cover of my magazine has a picture of Lake Okeechobee's "Moonshine Bay" early in the morning. This is a convention because if you look at the cover of other magazines that focus on outdoor activities you will see that they have a picture of nature itself or a picture of someone catch or kill. Also on the cover I put a white border on the outside which came from National Geographic's magazine where they have the yellow border on the outside. This is only the magazine that I know of that has that formatting on the cover so it challenges the convention of magazine formatting because there are not a lot of magazines that use that format. It also challenges conventions because the article that are going to be in the magazine are going to help people succeed in their outdoor activities. This is challenging the convention because not very many magazines give you a how to guide. Instead, they just show you what the person caught or killed and where they killed it and that is the extent of that article. They will also tell you certain things will help you on your excursions but they don't actually have someone that has used them it is just the manufacturers word that you have to trust.
My project uses and challenges conventions in a variety of ways. To start with the cover of my magazine has a picture of Lake Okeechobee's "Moonshine Bay" early in the morning. This is a convention because if you look at the cover of other magazines that focus on outdoor activities you will see that they have a picture of nature itself or a picture of someone catch or kill. Also on the cover I put a white border on the outside which came from National Geographic's magazine where they have the yellow border on the outside. This is only the magazine that I know of that has that formatting on the cover so it challenges the convention of magazine formatting because there are not a lot of magazines that use that format. It also challenges conventions because the article that are going to be in the magazine are going to help people succeed in their outdoor activities. This is challenging the convention because not very many magazines give you a how to guide. Instead, they just show you what the person caught or killed and where they killed it and that is the extent of that article. They will also tell you certain things will help you on your excursions but they don't actually have someone that has used them it is just the manufacturers word that you have to trust.
Tuesday, February 28, 2017
Diversification and Marketing
When it comes to getting my magazines name out there are several other ways I have found that I do to complete that task. One is creating things like tournaments and seminars to not only help companies sell products that advertise in the magazine but to also show people that what we are preaching is actually going to work. Another way to do this is to contact nonprofit organizations that have customer lists and send free issues to them or parts of the magazine to them so they can see the product. Finally I would use social media to promote my magazine as well as have other people do it as well.
Wednesday, February 22, 2017
Areas to Market
There are many areas that I would be able to market my magazine but I have chosen a few from each area of media that I would advertise in.
Websites
1. https://www.adventure-journal.com/
2. http://www.outwardbound.org/blog/
3. http://francistapon.com/
Television
1. World Fishing Network
2. Sportsman Channel
3. Outdoor Channel
Resorts
1. Acadia National Park
2. Theodore Roosevelt National Park
3. Mammoth Cave National Park
I chose these few places because they are well known in the outdoor enthusiast world. So if I were to advertise in these places then eventually someone would see my product and look at it and spread the word with their peers until it is widely known and used in the outdoor enthusiast world.
Websites
1. https://www.adventure-journal.com/
2. http://www.outwardbound.org/blog/
3. http://francistapon.com/
Television
1. World Fishing Network
2. Sportsman Channel
3. Outdoor Channel
Resorts
1. Acadia National Park
2. Theodore Roosevelt National Park
3. Mammoth Cave National Park
I chose these few places because they are well known in the outdoor enthusiast world. So if I were to advertise in these places then eventually someone would see my product and look at it and spread the word with their peers until it is widely known and used in the outdoor enthusiast world.
Friday, February 10, 2017
Super Bowl Commercials
During class we watched Super Bowl commercials and were tasked with annotating them.
The first commercial we watched was an Intel commercial that used Tom Brady as a main character in the commercial. Aside from the use of a celebrity to endorse their product they use humor to connect further with the audience. They zoom in on everyday things to make it look "epic" as well as add bathroom humor at the end of the commercial. With all of this they are probably aiming to males because of the humor as well as the actor. They are probably hoping for an age range from 25-50 because they need people that can afford it and people who will know how to use it at the same time.
The second commercial we watched was a commercial bu TurboTax. The commercial was a direct reference to the child book Humpty Dumpty. Aside from the reference to a story that a lot of people have listened to or at least heard about they add the humor of the book into the commercial. They have Humpty fall off the wall and instead of the "kings horse and men" they juxtapose that with the newer forms of emergency people. They use firefighters and EMT's to put Humpty back together and show people that you are able to do your taxes everywhere because he was doing them on top of the wall when he fell off. They are probably hoping for people between the ages 16-54 because they are generally the working class people that have smart phones and know how to use them.
The fourth commercial we watched was a commercial for the Mercedes-Benz AMG Roadster. The commercial is placed in a bar with older gentlemen that are having fun when another man put on a vinyl record playing "Born to be Wild" Be Steppenwolf but as the song goes on the men begin to blow things out. One gentleman hurt his arm and two others get tangled in each other and struggle to free themselves form each other. As the commercial goes on they add references to Peter Fonda and at then end of the commercial he makes an appearance and gets into the car and drives away as the wind blows through his hair like it would on a motorcycle. The creators of the commercial were probably hoping to reach men that are probably 35-60 and are in a "mid-life crisis". You can tell because the commercial gives references to a lot of famous older things.
While advertising my magazine I would probably incorporate different types of humor so I can reach a broader spectrum of the people. I would also make references to the typical stereotypes of certain groups of outdoors men and over-dramatize them and make them humorous without making them offensive. I would also have well known outdoors men appear in my advertisements as well as have their tips and criticisms that they face when they are boating or doing what they normally do. Finally I would probably add references to both older and newer forms of the activities that people are doing to maintain that wide age range and not focus solely on a small portion of the United States rather than make it relevant for as many people as possible.
The first commercial we watched was an Intel commercial that used Tom Brady as a main character in the commercial. Aside from the use of a celebrity to endorse their product they use humor to connect further with the audience. They zoom in on everyday things to make it look "epic" as well as add bathroom humor at the end of the commercial. With all of this they are probably aiming to males because of the humor as well as the actor. They are probably hoping for an age range from 25-50 because they need people that can afford it and people who will know how to use it at the same time.
The second commercial we watched was a commercial bu TurboTax. The commercial was a direct reference to the child book Humpty Dumpty. Aside from the reference to a story that a lot of people have listened to or at least heard about they add the humor of the book into the commercial. They have Humpty fall off the wall and instead of the "kings horse and men" they juxtapose that with the newer forms of emergency people. They use firefighters and EMT's to put Humpty back together and show people that you are able to do your taxes everywhere because he was doing them on top of the wall when he fell off. They are probably hoping for people between the ages 16-54 because they are generally the working class people that have smart phones and know how to use them.
The fourth commercial we watched was a commercial for the Mercedes-Benz AMG Roadster. The commercial is placed in a bar with older gentlemen that are having fun when another man put on a vinyl record playing "Born to be Wild" Be Steppenwolf but as the song goes on the men begin to blow things out. One gentleman hurt his arm and two others get tangled in each other and struggle to free themselves form each other. As the commercial goes on they add references to Peter Fonda and at then end of the commercial he makes an appearance and gets into the car and drives away as the wind blows through his hair like it would on a motorcycle. The creators of the commercial were probably hoping to reach men that are probably 35-60 and are in a "mid-life crisis". You can tell because the commercial gives references to a lot of famous older things.
While advertising my magazine I would probably incorporate different types of humor so I can reach a broader spectrum of the people. I would also make references to the typical stereotypes of certain groups of outdoors men and over-dramatize them and make them humorous without making them offensive. I would also have well known outdoors men appear in my advertisements as well as have their tips and criticisms that they face when they are boating or doing what they normally do. Finally I would probably add references to both older and newer forms of the activities that people are doing to maintain that wide age range and not focus solely on a small portion of the United States rather than make it relevant for as many people as possible.
Wednesday, February 8, 2017
Marketing Research
During this three-day period, I have
revised the table of contents on my magazine and I was going to get more
pictures to put into different parts of the magazine but things changed so I was
unable to that so I focused on marketing for my magazine. According to Carbon Magazine outdoor recreation
brings in about 646 billion dollars every year. Granted 80 percent of that goes
to lodging and travel. But that still leaves 129.2 billion dollars to go the
rest of the things that people will need to participate in these activities. It
also said that outdoor enthusiasts are a “participatory audience with a
tendency to forge deep and abiding connections with brands” meaning that once I
get their attention I can probably maintain it as long as I keep the same
attention to detail as before. Another thing I could do is make it more
inclusive for the whole family so they can bring not only just themselves but
it also opens up a little bit more of a demographic that will buy my magazine. If
I can get them hooked at a younger age, then they will maintain that loyalty to
my magazine throughout the years. Another thing I found from Folio Magazine is that you need to get
the labeling right so you confuse your readers. If you have an outdoor edition with
a deer on the front and the majority of the magazine is fishing, then the
reader will obviously be confused and potentially not buy another magazine. So I
need to make my magazine more open to family and friends as well as maintaining
my attention to detail to keep people interested.
In order to get the magazine
noticed I plan on not only sending mass emails to people but I would also place
ads in websites and TV channels such as National Geographic and Discovery because
a lot of outdoors people watch those as well as people that just like looking
and learning about the outdoors. I would also places my magazines in hotels and
motels that are close to well-known hunting areas and fishing areas so people
around the world can see them and potentially begin to buy them.
Monday, February 6, 2017
Table of Contents revision
After going frog gigging this weekend some plans changed and I was only able to get a few half way decent pictures. So this Tuesday I'm going to take the kayak up the Myakka river a set up a mock duck hunt and take pictures.
Here are the revisions i have made so far. The bottom one is the original and the top one is revised.
Here are the revisions i have made so far. The bottom one is the original and the top one is revised.
Wednesday, February 1, 2017
Table of content revision
I have made this revision to my table of contents. I am planning on getting more pictures for my magazine this weekend when I go to Lake Istokpoga. I plan on getting a picture of the boat driving passed me as well as some of the airplane wreck that occurred at Lake Istokpoga years ago. I will do this by either using my iPhone 7 or by using my GoPro Hero 3.
Thursday, January 26, 2017
Branding research
After reading the article Brand Identity Is The Key For Magazines I learned that magazines arent on the decline as a matter of fact. According to Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, there are around 4 times as many magazine titles now than there were in 1978. If the magazine was on the decline then why would that occur? The magazines that are disappearing are the ones that don't give you any useful information, meaning the gossip magazines. People are getting away with buying subscriptions for 5 dollars for an entire year when a single issue at a newsstand costs around the same. If they were to get rid of the subscription then they would have no choice but to buy the hard copy or even an e-book version for the same price. Aside from the subscription people are willing to pay for things that grant them knowledge. People are buying what are known as "bookazines" because they give them more knowledge. People also will buy things on the brand identity alone. Look at shoes, you'll pay 150 dollars for a pair of shoes that are no better than a 40 dollar pair. So if you get your notoriety up then people will most certainly pay money for your product.
So for my magazine I will focus on getting by brand notoriety up as well as focus more on content than flashy eye catchers. That doesn't mean I will do away with all things flashy, it just means I will try to grant as much knowledge on my readers as I possibly can without interfering with the branding as well.
Tuesday, January 24, 2017
Revisions
After presenting my project Mr. Elsbree gave me a few suggestions on how to better improve my project as well as a few ideas of my own.
When it came to Mr. Elsbree he told me to fix my table of contents page and make the title more prominent and not have too much white space on the page itself. When it came to the article he said to do the same thing with the title.
My own ideas are to replace some of the pictures. When I took some of the pictures I was rushing to get them done but I have found areas similar to Lake Okeechobee that I can take some action shots of as well as some still shots of some animals that are around Lake Okeechobee. I am able to get much closer to the same animals that lake Okeechobee have because they are less scared by my house than they are on the lake.
Thursday, January 12, 2017
Awards
Magazines that were awarded General Excellence by the American Society of Magazine Editors in 2015 were: Garden and Gun and National Geographic.
Distribution numbers
Field and Stream - 1,254,889 (December, 2012)
Outdoor Life - 752,668 (December, 2012)
Bassmaster - 513,742
American Hunter - 951,289
Scouting - 8,569,078
Outside - 686,623
Outside - 686,623
Why is my magazine different?
The Outdoorsmen is different from other magazines because it gives you tips and tricks to reshape the hunting and fishing game. The typical magazine on the outdoors will either give you places to travel that have pretty sights or they will tell you stories about people who have gotten record breaking animals in their collection. Now my magazine will do some of the same things like the other magazines but it will tell you how to get there and what you will need as well as what you might see when you get there. When it comes to hunting it will outline new ways to kill the game you are looking for as well as hunting locations from local hunters around the country.
Thursday, January 5, 2017
Cover Page ROUGH Draft
This is the rough draft of my cover page. As i go out on the boat more i will take more pictures. I am hoping to get a picture of our airboat driving by me while i stand in the water. If i get that i plan on making it the picture than is on the cover page.
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