Marketing Research

During this three-day period, I have revised the table of contents on my magazine and I was going to get more pictures to put into different parts of the magazine but things changed so I was unable to that so I focused on marketing for my magazine. According to Carbon Magazine outdoor recreation brings in about 646 billion dollars every year. Granted 80 percent of that goes to lodging and travel. But that still leaves 129.2 billion dollars to go the rest of the things that people will need to participate in these activities. It also said that outdoor enthusiasts are a “participatory audience with a tendency to forge deep and abiding connections with brands” meaning that once I get their attention I can probably maintain it as long as I keep the same attention to detail as before. Another thing I could do is make it more inclusive for the whole family so they can bring not only just themselves but it also opens up a little bit more of a demographic that will buy my magazine. If I can get them hooked at a younger age, then they will maintain that loyalty to my magazine throughout the years. Another thing I found from Folio Magazine is that you need to get the labeling right so you confuse your readers. If you have an outdoor edition with a deer on the front and the majority of the magazine is fishing, then the reader will obviously be confused and potentially not buy another magazine. So I need to make my magazine more open to family and friends as well as maintaining my attention to detail to keep people interested.

In order to get the magazine noticed I plan on not only sending mass emails to people but I would also place ads in websites and TV channels such as National Geographic and Discovery because a lot of outdoors people watch those as well as people that just like looking and learning about the outdoors. I would also places my magazines in hotels and motels that are close to well-known hunting areas and fishing areas so people around the world can see them and potentially begin to buy them.