Thursday, March 23, 2017

Creative Critical Reflection: Question 4 - Draft

How did you integrate technologies – software, hardware and online – in this project?

In this project I have used multiple different types of technology. Began using an LG G Stylo but i quickly realized that the camera quality on the phone was awful and needed to find a new way to take pictures. I then asked my friend to borrow her professional camera (name unknown) and I began to take pictures with that. But as we were going to take pictures on the water I didnt trust myself enough to take that near the water, so i used my GoPro Hero 3 to take pcitures on the water. I also used my iPhone 7 to take a few more pictures because my friend needed her camera back.
Aside from the hardware that I used in this project i also used an HP Elitebook with Adobe InDesign as well as Windows Media Player, Powerpoint and a microphone in order to edit, view and create my creative critical reflection.

Tuesday, March 21, 2017

Creative Critical Reflection: Question 3 - Draft

How did your production skills develop throughout this project?

At the beginning of this project I had an idea of what I would like my magazine to look like, but i had no idea how to make it reach that final goal. I neither had the experience with the Adobe InDesign or with taking pictures but I also didn't have a camera that took high quality pictures.

So in order to fix these problems I watched the Adobe InDesign tutorial 5 times and made sure that I new how to use the program like the back of my hand. Before I even began work on my magazine I made a dummy magazine to make sure I knew how to do the things I wanted. As well as making sure I was good with the computer aspect of this project I had to make sure that I would be able to take pictures. In order to do that I had to borrow my friends camera as my phone did not take good enough pictures in my opinion. I would also use my GoPro Hero 3 when I had to take pictures of the boat in the water and all things to where i could potentially drop the camera in the water and damage it. I only had to do that for a little while because i eventually acquired and iPhone 7 which allowed me to take really good pictures.

I learned how to take pictures and the rule of thirds from my teacher and from my friend. Mr. Elsbree showed me the rule of thirds and camera composition but Madison taught me how to adjust the lighting and contrast of the picture as well as camera position to get the best looking picture possible.

Monday, March 20, 2017

Creative Critical Reflection: Question 2 - Draft

How does your product engage with audiences and how would it be distributed as a real media text?

My product engages with audiences because it gives direct tips to the reader on how to better achieve your goal as well as give you new takes on different outdoor activities. Also, because the product will be a "bookazine" we will be able to give the most detail possible without leaving out too many important details. That is good in this case because you could potentially put someone in danger if you give them the improper instructions. Like i said before, it will be a bookazine with more than 80 pages in total. There will be several 5-6 pages articles as well ones that are sort paragraph and one page. They will be sold at convenience stores as well as well known outdoor enthusiast attractions and places they may stay.

Thursday, March 9, 2017

Creative Critical Reflection: Question 1 - Draft

How does your product use or challenge conventions and how does it represent social groups or issues?

My project uses and challenges conventions in a variety of ways. To start with the cover of my magazine has a picture of Lake Okeechobee's "Moonshine Bay" early in the morning. This is a convention because if you look at the cover of other magazines that focus on outdoor activities you will see that they have a picture of nature itself or a picture of someone catch or kill. Also on the cover I put a white border on the outside which came from National Geographic's magazine where they have the yellow border on the outside. This is only the magazine that I know of that has that formatting on the cover so it challenges the convention of magazine formatting because there are not a lot of magazines that use that format. It also challenges conventions because the article that are going to be in the magazine are going to help people succeed in their outdoor activities. This is challenging the convention because not very many magazines give you a how to guide. Instead, they just show you what the person caught or killed and where they killed it and that is the extent of that article. They will also tell you certain things will help you on your excursions but they don't actually have someone that has used them it is just the manufacturers word that you have to trust.

Tuesday, February 28, 2017

Diversification and Marketing

When it comes to getting my magazines name out there are several other ways I have found that I do to complete that task. One is creating things like tournaments and seminars to not only help companies sell products that advertise in the magazine but to also show people that what we are preaching is actually going to work. Another way to do this is to contact nonprofit organizations that have customer lists and send free issues to them or parts of the magazine to them so they can see the product. Finally I would use social media to promote my magazine as well as have other people do it as well.

Wednesday, February 22, 2017

Areas to Market

There are many areas that I would be able to market my magazine but I have chosen a few from each area of media that I would advertise in.

Websites
1. https://www.adventure-journal.com/
2. http://www.outwardbound.org/blog/
3. http://francistapon.com/

Television
1. World Fishing Network
2. Sportsman Channel
3. Outdoor Channel

Resorts
1. Acadia National Park
2. Theodore Roosevelt National Park
3. Mammoth Cave National Park

I chose these few places because they are well known in the outdoor enthusiast world. So if I were to advertise in these places then eventually someone would see my product and look at it and spread the word with their peers until it is widely known and used in the outdoor enthusiast world.

Friday, February 10, 2017

Super Bowl Commercials

During class we watched Super Bowl commercials and were tasked with annotating them.

The first commercial we watched was an Intel commercial that used Tom Brady as a main character in the commercial. Aside from the use of a celebrity to endorse their product they use humor to connect further with the audience.  They zoom in on everyday things to make it look "epic" as well as add bathroom humor at the end of the commercial. With all of this they are probably aiming to males because of the humor as well as the actor. They are probably hoping for an age range from 25-50 because they need people that can afford it and people who will know how to use it at the same time.

The second commercial we watched was a commercial bu TurboTax. The commercial was a direct reference to the child book Humpty Dumpty. Aside from the reference to a story that a lot of people have listened to or at least heard about they add the humor of the book into the commercial. They have Humpty fall off the wall and instead of the "kings horse and men" they juxtapose that with the newer forms of emergency people. They use firefighters and EMT's to put Humpty back together and show people that you are able to do your taxes everywhere because he was doing them on top of the wall when he fell off. They are probably hoping for people between the ages 16-54 because they are generally the working class people that have smart phones and know how to use them.

The fourth commercial we watched was a commercial for the Mercedes-Benz AMG Roadster. The commercial is placed in a bar with older gentlemen that are having fun when another man put on a vinyl record playing "Born to be Wild" Be Steppenwolf but as the song goes on the men begin to blow things out. One gentleman hurt his arm and two others get tangled in each other and struggle to free themselves form each other. As the commercial goes on they add references to Peter Fonda and at then end of the commercial he makes an appearance and gets into the car and drives away as the wind blows through his hair like it would on a motorcycle. The creators of the commercial were probably hoping to reach men that are probably 35-60 and are in a "mid-life crisis". You can tell because the commercial gives references to a lot of famous older things.

While advertising my magazine I would probably incorporate different types of humor so I can reach a broader spectrum of the people. I would also make references to the typical stereotypes of certain groups of outdoors men and over-dramatize them and make them humorous without making them offensive. I would also have well known outdoors men appear in my advertisements as well as have their tips and criticisms that they face when they are boating or doing what they normally do. Finally I would probably add references to both older and newer forms of the activities that people are doing to maintain that wide age range and not focus solely on a small portion of the United States rather than make it relevant for as many people as possible.