Diversification and Marketing

When it comes to getting my magazines name out there are several other ways I have found that I do to complete that task. One is creating things like tournaments and seminars to not only help companies sell products that advertise in the magazine but to also show people that what we are preaching is actually going to work. Another way to do this is to contact nonprofit organizations that have customer lists and send free issues to them or parts of the magazine to them so they can see the product. Finally I would use social media to promote my magazine as well as have other people do it as well.

Areas to Market

There are many areas that I would be able to market my magazine but I have chosen a few from each area of media that I would advertise in.

Websites
1. https://www.adventure-journal.com/
2. http://www.outwardbound.org/blog/
3. http://francistapon.com/

Television
1. World Fishing Network
2. Sportsman Channel
3. Outdoor Channel

Resorts
1. Acadia National Park
2. Theodore Roosevelt National Park
3. Mammoth Cave National Park

I chose these few places because they are well known in the outdoor enthusiast world. So if I were to advertise in these places then eventually someone would see my product and look at it and spread the word with their peers until it is widely known and used in the outdoor enthusiast world.

Super Bowl Commercials

During class we watched Super Bowl commercials and were tasked with annotating them.

The first commercial we watched was an Intel commercial that used Tom Brady as a main character in the commercial. Aside from the use of a celebrity to endorse their product they use humor to connect further with the audience.  They zoom in on everyday things to make it look "epic" as well as add bathroom humor at the end of the commercial. With all of this they are probably aiming to males because of the humor as well as the actor. They are probably hoping for an age range from 25-50 because they need people that can afford it and people who will know how to use it at the same time.

The second commercial we watched was a commercial bu TurboTax. The commercial was a direct reference to the child book Humpty Dumpty. Aside from the reference to a story that a lot of people have listened to or at least heard about they add the humor of the book into the commercial. They have Humpty fall off the wall and instead of the "kings horse and men" they juxtapose that with the newer forms of emergency people. They use firefighters and EMT's to put Humpty back together and show people that you are able to do your taxes everywhere because he was doing them on top of the wall when he fell off. They are probably hoping for people between the ages 16-54 because they are generally the working class people that have smart phones and know how to use them.

The fourth commercial we watched was a commercial for the Mercedes-Benz AMG Roadster. The commercial is placed in a bar with older gentlemen that are having fun when another man put on a vinyl record playing "Born to be Wild" Be Steppenwolf but as the song goes on the men begin to blow things out. One gentleman hurt his arm and two others get tangled in each other and struggle to free themselves form each other. As the commercial goes on they add references to Peter Fonda and at then end of the commercial he makes an appearance and gets into the car and drives away as the wind blows through his hair like it would on a motorcycle. The creators of the commercial were probably hoping to reach men that are probably 35-60 and are in a "mid-life crisis". You can tell because the commercial gives references to a lot of famous older things.

While advertising my magazine I would probably incorporate different types of humor so I can reach a broader spectrum of the people. I would also make references to the typical stereotypes of certain groups of outdoors men and over-dramatize them and make them humorous without making them offensive. I would also have well known outdoors men appear in my advertisements as well as have their tips and criticisms that they face when they are boating or doing what they normally do. Finally I would probably add references to both older and newer forms of the activities that people are doing to maintain that wide age range and not focus solely on a small portion of the United States rather than make it relevant for as many people as possible.

Marketing Research

During this three-day period, I have revised the table of contents on my magazine and I was going to get more pictures to put into different parts of the magazine but things changed so I was unable to that so I focused on marketing for my magazine. According to Carbon Magazine outdoor recreation brings in about 646 billion dollars every year. Granted 80 percent of that goes to lodging and travel. But that still leaves 129.2 billion dollars to go the rest of the things that people will need to participate in these activities. It also said that outdoor enthusiasts are a “participatory audience with a tendency to forge deep and abiding connections with brands” meaning that once I get their attention I can probably maintain it as long as I keep the same attention to detail as before. Another thing I could do is make it more inclusive for the whole family so they can bring not only just themselves but it also opens up a little bit more of a demographic that will buy my magazine. If I can get them hooked at a younger age, then they will maintain that loyalty to my magazine throughout the years. Another thing I found from Folio Magazine is that you need to get the labeling right so you confuse your readers. If you have an outdoor edition with a deer on the front and the majority of the magazine is fishing, then the reader will obviously be confused and potentially not buy another magazine. So I need to make my magazine more open to family and friends as well as maintaining my attention to detail to keep people interested.

In order to get the magazine noticed I plan on not only sending mass emails to people but I would also place ads in websites and TV channels such as National Geographic and Discovery because a lot of outdoors people watch those as well as people that just like looking and learning about the outdoors. I would also places my magazines in hotels and motels that are close to well-known hunting areas and fishing areas so people around the world can see them and potentially begin to buy them.

Table of Contents revision

After going frog gigging this weekend some plans changed and I was only able to get a few half way decent pictures. So this Tuesday I'm going to take the kayak up the Myakka river a set up a mock duck hunt and take pictures.
Here are the revisions i have made so far. The bottom one is the original and the top one is revised.

Table of content revision

I have made this revision to my table of contents. I am planning on getting more pictures for my magazine this weekend when I go to Lake Istokpoga. I plan on getting a picture of the boat driving passed me as well as some of the airplane wreck that occurred at Lake Istokpoga years ago. I will do this by either using my iPhone 7 or by using my GoPro Hero 3.